World Poker Tour Launches Licensing Program - 2004-01-15
With the surge in popularity of the WORLD POKER TOUR (WPT) on The Travel Channel, licensees have been pursuing WPT with requests to license the brand. In this extremely favorable climate, the WPT is turning to Brandgenuity, LLC, an independent boutique trademark licensing agency, to launch a strategic WPT brand licensing program.
The WPT represents a wonderful new opportunity for Brandgenuity, whose clients include Snapple®, This Old House®, Outdoor Life®, Sports Illustrated®, Orajel®, Baby Orajel® and Meow Mix®.
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